We have all heard about the impacts that the Coronavirus is having upon WFH, Zoombombing, etc. But what about its impact on the advertising industry and the fraud that occurs here? Believe it or not, it is occurring at a fast clip, but it has not made the news headlines yet. Want to learn more about this, and it can impact your business, especially when you do PPC ads through the likes of Google? You can learn more about this in today’s podcast, with Rich Kahn, the Founder of Anura.
Anura helps clients grow their businesses by increasing campaign performance by up to 25%. We use the most mature, comprehensive and vetted ad fraud detection solution to detect the most fraud of any system currently on the market, with virtually zero false negatives. Our system and keen focus on performance metrics allows our clients to buy, sell or serve the highest quality internet traffic available.
Our mission is to increase our clients’ growth by improving marketing results through accurate and effective ad fraud mitigation.
Rich is the co-founder and CEO of eZanga.com and Anura.io. With over 27 years of digital marketing experience, and has been recognized as one of the most notable security experts in the digital marketing space. He is also an Ernst & Young Entrepreneur of the Year Award recipient for technology and have been named as a finalist in the American Business Awards for Best Executive of the Year.
Listen to the podcast here: